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Sponsorships
& Advertising
The Atlanta Steeplechase,
hosting on average of 25,000 spectators for the past 5 years, is a high
visibility marketing vehicle for both products and services. Top American
corporations that have participated in Steeplechase marketing opportunities
are Coca-Cola, Delta, UPS, Bank of America, Wachovia, State Mutual
Insurance, Irongate Capital, Tiffany & Co., Hermes of Paris and many Georgia
law firms and real estate & development companies. Among its many benefits
is a 5-month, $250,000 print ad campaign as well as a 6-week $100,000 radio
and television campaign.
The Atlanta consumer market is enormous with 4.6 million residents in the
Atlanta Metro region alone. The competition for market share is fierce and
we are fortunate to have annual coverage of this race meet by numerous
publications, including the Atlanta Journal-Constitution, Sports Unlimited
Southeast Edition, Atlanta Homes & Lifestyles, Points North, The
Steeplechase Times, The Atlantan, Atlanta Magazine, News Publishing Company,
Chronicle of the Horse, and many more. The Atlanta Steeplechase would like
to offer marketing visibility including pre-race advertising to almost 3
million individuals and businesses and 25,000 race day spectators.
Each Atlanta Steeplechase sponsorship package is customized to meet the
individual needs of a client. Sponsorships range in size depending on the
marketing and hospitality benefits incorporated in each package.
Marketing options include:
Marketing Levels
Title
Sponsorship – Company Name Atlanta Steeplechase
Presenting Sponsorship – Atlanta Steeplechase Presented by Company Name
Steeplechase and Flat Race Sponsorships – The Company Name Maiden
Hurdle
Corporate Hospitality – Company listing as a sponsor of Parties on the Turn
Marketing Benefits
Event signage
PA announcements throughout the day identifying sponsor, 9 am to dusk
Jumbotron with company name and/or logo rotating throughout the day, 9 am to
dusk.
Exclusive advertisement and/or company name and/or logo in Official Race
Program
Company name and/or logo in Official Race Guide
Media coverage
Company name and/or logo on invitations and promotional
materials (posters, yard signs, etc.).
Hotlink and logo identity on Steeplechase web site
Additional on site exposure opportunities
Hospitality Levels
Tents of various sizes on Sponsor Hill or Parties on the Turn
Box seating for six, including lunch and pre-race cocktails along the
Homestretch
Premium location tailgating on Sponsor Hill
Promotions Opportunities
On-site sampling
On-site coupon give-aways
On-site banners, booths, inflatables, etc.
On-site interactive promotions (raffles, sweepstakes)
Logo identity on event equipment. Company name and logo on final jump of
sponsored race
Direct Mail Opportunities
Invitation cover
Invitation insert
Ticket package inserts
Logo inclusion on Save the Date
Target audiences or industries
Steeplechase Web Site
Button advertising
Hot link
Company name and/or logo
Retail Partnerships
In-store ticket outlets for general admission ticket sales
Incentive product trials
Coupon program
In-store promotions
Other
Official Race Program advertisement
Scripted radio advertisements
Scripted television PSA announcements
Atlanta Steeplechase attendee demographic information reflects a high-end
group with considerable disposable income. They are college educated,
holding professional jobs and are easily able to maintain an affluent
lifestyle
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2008 Sponsors |
